Sacha Lord

    Sacha Lord

    A born and bred Manc, Sacha decided University wasn’t for him (actually, he didn’t turn up for his A levels! and instead, threw himself into the world of promoting, starting at The Hacienda. His portfolio of interests now include The Warehouse Project, Parklife, Kendal Calling, Hideout (Croatia), Unknown (Croatia) and Jodrell Bank Live.

    “Over the years we have raised money for charities…but for charities that are widely known. I was made aware of Josh by an Inspector within GMP, just prior to Parklife 2013. After a bit of research, it really touched a nerve. Both Josh and his mum Dawn came to see me in the office….how can you not want to support such a smile! I was totally won over. The bravery from both Josh and his mum are incredible. The work they carry out needs applauding and recognising. Our festivals have won many awards and accolades over the years…but when I was asked to become a Patron of the charity…I felt a lump in my throat. It was one of my proudest moments to date. Through all our channels, it’s our intention to raise as much money and awareness as we can. Josh gets a big thumbs up from us!”

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